Founder Maurizio Altieri. Born in Rome in 1966, he has been traveling
through the world for ten years since he was 18 years old. He wandered
through Turkey, Thailand, Spain, Mexico etc. and settled for 2 years in
London and half a year in Los Angeles.
1994: CARPE DIEM is founded in Perugia, Italy
1995: Start of a new collection of shoes and leather garments. The brand
name CARPE DIEM, in latin, comes from Ancient Rome philosopher Horatius’s
words, meaning “seize the day” or “living the moment”. Goods are all
hand-made.
2000: Brand inscription changes to C DIEM
2001: Company name changes to 1+1=3(1 piu 1 uguale 3). Start of an apparel
line called LM ALTIERI, originated by his son’s name. The concept is
“fusion of old and new”, using mainly hemp, silk or any fabric made from
these raw materials. His knitwear and cut-saw designs gain an established
reputation, and especially his sawing techniques and attention to details
have a great evaluation.
2002: Start of a new collection called LINEA, based on one-piece-cut garments,
pursuing “ultimate minimal” as brand concept. Furthermore, he launches
a new hand-made leather brand called SARTORIA.
Some years later, he starts feeling a sense of incompatibility with the
customer’s temperature difference alongside with the expansion of his company,
leading to the end of all activities under the 1+1=3 organization.
In the current fashion industry, leather garments are not a special luxury
anymore, instead, it is quite uncommon not to own at least one.
Every year, numerous brands release leather items processed with wrinkles
or dyeing. Even though leather products have become usual amongst fashion
brands all over the world, CARPE DIEM items which generate from an inherited
craftsmanship still are said to be a piece of artwork beyond the
frame of fashion.Leather items naturally give a unique touch when worn,
but CARPE DIEM is different. Its leather is alive and starts breathing
since the very first step of the production, even before we can have it
in our hands.It makes you feel as if it was inherited over and over for
many years, conveying feelings, happiness, and the importance of wearing
it.When you wear it, you can feel inspired by new feelings, engraved in
each of all its wrinkles and discolorations. CARPE DIEM’s leather is alive.
Starting from the AW 2017, after 10 years of inactivity, the members of
that time gathered together again, to revive the brand as it originally
was.
